Growing a steady flow of website traffic can be challenging, but there are some quick and easy, fundamental core strategies that you can use to optimise and develop your website for more traffic. In the article below I have outlined some of the key Search Engine Optimisation (SEO) you should be using, divided into two simple categories, On-Page and Off-Page. Continue reading “11 Quick SEO Wins for 2021”

 In reality, the “perfect” applicant doesn’t exist. Agree? 

Let me explain. 

Here at Payara we like to do things differently. That includes candidate selection. 

Not because we want to be noticed and branded with glory and fame and have our name up in lights on a grand stage at a gala award ceremony being lavished with trophies and gifts from high-level celebrities – but because it is often the right thing to do. 

Continue reading “A Perfect Payara Candidate”

Virtual business events were common even before the coronavirus pandemic – but today, businesses are finding ways to hold most events and conferences online. Not only that, but it’s become the norm for entire organizations to work remotely, holding meetings over phone or video conference calls and collaborating with coworkers via Office 365, Google Docs, and screen sharing.

Continue reading “Tips for Presentations at Virtual Conferences”

Fonts have many functionalities in the marketing world – the two most important ones being legibility and brand awareness. Your font’s main job is to deliver your clever messaging across to your audience in the most efficient way possible. Although to most people choosing fonts is not a big deal, there are people who have dedicated their lives to learning about how characters make us perceive information in ways that elicits different emotions based on their shape.

Continue reading “What’s the Big Deal About Fonts?”

In today’s unsteady business environment, cash flow difficulties will become a common challenge for many small and large businesses. Even a very profitable business can face extreme cash flow problems.

There are several things that can improve company cash flow, which are detailed below:

What is Cash Flow? 

Cash flow is the term used to describe the amount of available cash within a business. Tight cash flow usually means that there is not sufficient available cash to meet current financial obligations. Whereas a healthy cash flow means that there is sufficient available cash to meet current financial obligations.

Continue reading “How to Improve the Company Cash Flow”

Funnel is so 2019!

If you’re familiar with the basics of marketing theory and marketing and sales terminology, you have surely heard of a ‘Funnel’ model – often referred to as a ‘Sales Funnel’. For many years, most businesses have built their strategies with a funnel model in mind. The good and bad news is – the funnel is no longer enough! It does not consider some crucial influencing powers that are gaining in strength – customer referrals and word of mouth. While a funnel model may have worked for us in the past, it does not include customers as a driving force for the business growth. That’s why the inbound marketing strategy brings in a new model called Flywheel.

Continue reading “Using the Flywheel Model”

At Payara Services, we care about culture and we care about our people. A lot.

As the Talent Acquisition Lead, that means I must pride myself on working hard to ensure we have a candidate journey that is fit for purpose and eliminates the one thing I dislike the most about the recruitment industry: assumption.

Continue reading “Candidate Journey – The Payara Way”