Fonts have many functionalities in the marketing world – the two most important ones being legibility and brand awareness. Your font’s main job is to deliver your clever messaging across to your audience in the most efficient way possible. Although to most people choosing fonts is not a big deal, there are people who have dedicated their lives to learning about how characters make us perceive information in ways that elicits different emotions based on their shape.
In today’s unsteady business environment, cash flow difficulties will become a common challenge for many small and large businesses. Even a very profitable business can face extreme cash flow problems.
There are several things that can improve company cash flow, which are detailed below:
What is Cash Flow?
Cash flow is the term used to describe the amount of available cash within a business. Tight cash flow usually means that there is not sufficient available cash to meet current financial obligations. Whereas a healthy cash flow means that there is sufficient available cash to meet current financial obligations.
Payara Services is governed by seven core values, designed to underpin everything we do. These are Community, Excellence, Growth, Openness, Initiative, Passion and Trust.
We chose to sponsor Team GB Kayaker Emma Witherford because she embodies these values. After renewing our support for 2020 – 2021, we decided to check in with Emma on how she has coped during the inevitable challenges and struggles of lockdown and the pandemic. We found that she is living our values more than ever before: