Love it or hate it, the internet has turned media from a one-to-many communication channel to one that can either reach people one-on-one or open the doors to communicating in a many-to-many direction. Social media and messaging apps further increase the opportunities to reach your customers and invite customers to reach you.

Do You Recognize This Workplace conversation? Your Manager: “Hey – tomorrow I’ve got to do your appraisal…can we squeeze something in the dairy for the last 30 min of the day….”. You: “Okay…Emmm..is everything okay with my work?… “(dread and fear rising…beads of sweat forming!)