Funnel is so 2019!

If you’re familiar with the basics of marketing theory and marketing and sales terminology, you have surely heard of a ‘Funnel’ model – often referred to as a ‘Sales Funnel’. For many years, most businesses have built their strategies with a funnel model in mind. The good and bad news is – the funnel is no longer enough! It does not consider some crucial influencing powers that are gaining in strength – customer referrals and word of mouth. While a funnel model may have worked for us in the past, it does not include customers as a driving force for the business growth. That’s why the inbound marketing strategy brings in a new model called Flywheel.

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At Payara Services, we care about culture and we care about our people. A lot.

As the Talent Acquisition Lead, that means I must pride myself on working hard to ensure we have a candidate journey that is fit for purpose and eliminates the one thing I dislike the most about the recruitment industry: assumption.

Continue reading “Candidate Journey – The Payara Way”