Month: September 2020

Payara Team at Conferences This Fall

Published on by Priya Khaira-Hanks
Topics: News & Events

Conferences may be virtual this year, but that doesn’t mean there aren’t plenty of opportunities to improve your Java EE and Jakarta EE skills and continue to learn. 

In fact, international conferences available on screen gives more opportunities to plug in wherever you are in the world. We’ve mapped them out onto their country of origin – but now, you can check into these global events from your office or bedroom. 

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Using the Flywheel Model

Published on by Dominika Tasarz-Sochacka
Topics: Fish Food

Funnel is so 2019!

If you’re familiar with the basics of marketing theory and marketing and sales terminology, you have surely heard of a ‘Funnel’ model – often referred to as a ‘Sales Funnel’. For many years, most businesses have built their strategies with a funnel model in mind. The good and bad news is – the funnel is no longer enough! It does not consider some crucial influencing powers that are gaining in strength – customer referrals and word of mouth. While a funnel model may have worked for us in the past, it does not include customers as a driving force for the business growth. That’s why the inbound marketing strategy brings in a new model called Flywheel.

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