Fonts have many functionalities in the marketing world – the two most important ones being legibility and brand awareness. Your font’s main job is to deliver your clever messaging across to your audience in the most efficient way possible. Although to most people choosing fonts is not a big deal, there are people who have dedicated their lives to learning about how characters make us perceive information in ways that elicits different emotions based on their shape.
Brand guidelines are your most important communication tool, both internally to your business and externally to your audience. Having established brand guidelines communicates to the public that you are serious about your brand. It is a great resource for your business to understand how to represent its brand across departments. Continue reading “How Brand Guidelines Build Brand Recognition”
Animation is a great way to get into the world of marketing. In today’s fast-paced creative marketing world you want to do anything you can to get your product recognized. A simple written announcement is not enough to create hype around your product anymore. Even your loyal customers would get bored of your never changing practices. In that case, it’s good to change up your content every now and then and get your audience’s interest peaked. Animation is one of those solutions. Continue reading “Why Animation is an Important Marketing Tool”