Posted by Dominika Tasarz-Sochacka

The 4 Most Useful GDPR Features in HubSpot

Payara Services provides stable, supported open source software. Bringing our solutions to a global audience entails a wider skillset in the team than can be confined to Java developers and engineers, however. Our Marketing, Sales and HR departments have vital roles to play, with our Fish Food blogs providing a peek behind the curtain (or under the hood!) of running an award-winning, fast-growing, values-driven tech business. 

For this blog, our Marketing Manager Dominika Tasarz-Sochacka provides a closer look at how we have developed and evolved our watertight General Data Protection Regulation (GDPR) strategy, using our Customer Relationship Management (CRM) software of choice, HubSpot.

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Using the Flywheel Model

Funnel is so 2019!

If you’re familiar with the basics of marketing theory and marketing and sales terminology, you have surely heard of a ‘Funnel’ model – often referred to as a ‘Sales Funnel’. For many years, most businesses have built their strategies with a funnel model in mind. The good and bad news is – the funnel is no longer enough! It does not consider some crucial influencing powers that are gaining in strength – customer referrals and word of mouth. While a funnel model may have worked for us in the past, it does not include customers as a driving force for the business growth. That’s why the inbound marketing strategy brings in a new model called Flywheel.

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DPD Ireland Extends Payara Enterprise Contract

International parcel delivery service, DPD Ireland, has renewed its Payara Enterprise software and support agreement with Payara.

As Ireland’s largest dedicated parcel delivery company, DPD Ireland provides customers across Europe and beyond with a united delivery partner, offering a sortation capacity of up to 21,000 parcels per hour.

Having experienced problems with their existing GlassFish application server, the team at DPD Ireland sought an alternative platform that would provide quick reaction times along with solutions and support for critical applications.

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Cake Sale for Macmillan Cancer Support

If you are a regular reader of our Fish Food for Thought Blogs, you probably already know that the Payarans can’t say no to a cake 😉 So, once again, we decided to turn our love for cake into something useful and last Friday, the 18th of October, we took part in the Macmillan Coffee Morning, selling a huge variety of home-baked cakes! Continue reading “Cake Sale for Macmillan Cancer Support”

Improving Health and the Environment at Payara Services

The importance of business environmental sustainability and social responsibility is growing and we at Payara Services are doing our best to make sure our impact on the environment and our local community is as positive as possible. In the recent months, we’ve been implementing some changes to further improve in those areas. In addition to some environmentally friendly day-to-day behaviours that we take for granted (such as switching the lights off when we leave the office!) we are now taking some proactive steps to improve and make a more positive impact. Continue reading “Improving Health and the Environment at Payara Services”

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