Online content comes in a wide variety of formats involving text, graphics, video, and audio. Your “content” is the reason people visit your website, learn more about what you do or offer, and interact with you on social media platforms. Using different types of content is a good strategy to reach a larger audience online. Here are five types of online content and how they fit into your marketing plan:

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The unplanned worldwide disruption of this year has proven more than ever the importance of a strong workplace culture. Businesses that were forced to shift suddenly from office-based work to a diaspora of homeworkers have had to rethink fundamental behaviours like collaboration, performance management, and tasking to name a few. The suddenness of this change, which for some organisations has bordered on radical, meant that management could not afford to prepare staff or “test the waters”. When businesses can no longer rely on tried-and-true tools and methodologies, the pre-existing values, interactions, and relationships that make up workplace culture become the lifeblood of success. Continue reading “Seizing the Moment: A Retrospect on Engagement during Radical Disruption”