Core Values: Polaris of Company Culture Published on 20 Jan 2020 by Mycah BanksTopics: Payara Life Walk into any of the silicon-valley behemoths or trendy start-ups and there’s a good chance you’ll see a colourful mural of inspiring words on the wall, an ever-present backdrop for the team as they work on objectives from the most minute to the highest level. Core values — along with mission and vision statements — have become essential for any business, especially now that the active construction of company culture has become standard. Continue reading “Core Values: Polaris of Company Culture”
Video Storytelling for Business Marketing Published on 13 Jan 2020 by Debbie HoffmanTopics: Fish FoodTagged marketing, Success StoriesLeave a Comment on Video Storytelling for Business Marketing More than half of marketing professionals rely on video marketing techniques (according to Hubspot) because… well, because they work! Plus, more than 50% of consumers prefer to watch video content over receiving emails, reading blog posts, or viewing marketing messages on social media – so why wouldn’t you want to communicate with your prospective customers in the way in which they prefer to receive the information? Continue reading “Video Storytelling for Business Marketing”
