Month: January 2020

Core Values:  Polaris of Company Culture

Walk into any of the silicon-valley behemoths or trendy start-ups and there’s a good chance you’ll see a colourful mural of inspiring words on the wall, an ever-present backdrop for the team as they work on objectives from the most minute to the highest level. Core values — along with mission and vision statements — have become essential for any business, especially now that the active construction of company culture has become standard.

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Video Storytelling for Business Marketing

More than half of marketing professionals rely on video marketing techniques (according to Hubspot) because… well, because they work! Plus, more than 50% of consumers prefer to watch video content over receiving emails, reading blog posts, or viewing marketing messages on social media – so why wouldn’t you want to communicate with your prospective customers in the way in which they prefer to receive the information?

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