Category: Fish Food

Using an Inbound Marketing & Sales Methodology (to Generate Leads and Build Community)

Payara Services, Ltd prefers to use an inbound methodology for its marketing strategy.  Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they do not always want, inbound marketing forms connections they are looking for and solves problems they already have.

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How Brand Guidelines Build Brand Recognition

Brand guidelines are your most important communication tool, both internally to your business and externally to your audience. Having established brand guidelines communicates to the public that you are serious about your brand. It is a great resource for your business to understand how to represent its brand across departments. Continue reading “How Brand Guidelines Build Brand Recognition”

Tools & Tips for Excellent Internal Communication

Communication is key. We all know that tired axiom, but so much that goes wrong in a business can be boiled down to a failure to communicate. What’s more, during the current disruption, many businesses have made a dramatic shift from office-based teams to working from home, requiring enhanced or even overhauled communication strategies for a suddenly dispersed workforce. So, let’s revisit the purpose of communication and some tools that could level up any business’s communication infrastructure. Continue reading “Tools & Tips for Excellent Internal Communication”

Why are HR Policies and Procedures so Important?

It looks like we are in the middle of a global crisis – COVID-19 – and politicians, health officials and your social media influences are all shouting ‘Doom to the world’. There is so much information out there, most causing fear and panic rather than help and advice. In a world where any news can be called ‘fake’ its very hard for anyone to know good information from bad.

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Video Storytelling for Business Marketing

More than half of marketing professionals rely on video marketing techniques (according to Hubspot) because… well, because they work! Plus, more than 50% of consumers prefer to watch video content over receiving emails, reading blog posts, or viewing marketing messages on social media – so why wouldn’t you want to communicate with your prospective customers in the way in which they prefer to receive the information?

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10 Good Reasons to Exhibit at a Conference and Planning Tips

Since joining the Payara Marketing Team I have had the pleasure of attending tech conferences and events all over the world. But the company doesn’t send me to these events just to fulfill my wanderlust. They are an extremely expensive form of field marketing, especially when compared to other digital options. Continue reading “10 Good Reasons to Exhibit at a Conference and Planning Tips”

Why Animation is an Important Marketing Tool

Migration and Project Support Video Screenshot

Animation is a great way to get into the world of marketing. In today’s fast-paced creative marketing world you want to do anything you can to get your product recognized. A simple written announcement is not enough to create hype around your product anymore. Even your loyal customers would get bored of your never changing practices. In that case, it’s good to change up your content every now and then and get your audience’s interest peaked. Animation is one of those solutions. Continue reading “Why Animation is an Important Marketing Tool”

Christmas in the Workplace Challenge: Ho, Ho, Ho – Rather than Woe, Woe, Woe!

Christmas for most people is a time of fun, presents, and slight over indulgence ..but for some it can be a time of worry, increased stress, or loneliness. The HR team needs to be aware of these aspects of Christmas as not all staff are going to be feeling the traditional Christmas cheer. In the multi-faith workplace, HR also need to be aware that not everyone will want to celebrate the Christian festival. Continue reading “Christmas in the Workplace Challenge: Ho, Ho, Ho – Rather than Woe, Woe, Woe!”

What’s in the Business Financial Statement?

Business owners are responsible for the economic prospects of their business, the buck quite literally stops with them. Keeping an eye on the daily sales and expenses while aiming towards growth will only get them so far. If growth of the business is to be approached with both foresight and insight, there is a key document that any business owner needs their organisation to have …the financial statement. Continue reading “What’s in the Business Financial Statement?”

Payara Services Builds a Stronger Community and Product Through Customer Surveys – You Can, Too

Love it or hate it, the internet has turned media from a one-to-many communication channel to one that can either reach people one-on-one or open the doors to communicating in a many-to-many direction. Social media and messaging apps further increase the opportunities to reach your customers and invite customers to reach you. Continue reading “Payara Services Builds a Stronger Community and Product Through Customer Surveys – You Can, Too”

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