Funnel is so 2019!
If you’re familiar with the basics of marketing theory and marketing and sales terminology, you have surely heard of a ‘Funnel’ model – often referred to as a ‘Sales Funnel’. For many years, most businesses have built their strategies with a funnel model in mind. The good and bad news is – the funnel is no longer enough! It does not consider some crucial influencing powers that are gaining in strength – customer referrals and word of mouth. While a funnel model may have worked for us in the past, it does not include customers as a driving force for the business growth. That’s why the inbound marketing strategy brings in a new model called Flywheel.
At Payara Services, we care about culture and we care about our people. A lot.
As the Talent Acquisition Lead, that means I must pride myself on working hard to ensure we have a candidate journey that is fit for purpose and eliminates the one thing I dislike the most about the recruitment industry: assumption.
Online content comes in a wide variety of formats involving text, graphics, video, and audio. Your “content” is the reason people visit your website, learn more about what you do or offer, and interact with you on social media platforms. Using different types of content is a good strategy to reach a larger audience online. Here are five types of online content and how they fit into your marketing plan:
The unplanned worldwide disruption of this year has proven more than ever the importance of a strong workplace culture. Businesses that were forced to shift suddenly from office-based work to a diaspora of homeworkers have had to rethink fundamental behaviours like collaboration, performance management, and tasking to name a few. The suddenness of this change, which for some organisations has bordered on radical, meant that management could not afford to prepare staff or “test the waters”. When businesses can no longer rely on tried-and-true tools and methodologies, the pre-existing values, interactions, and relationships that make up workplace culture become the lifeblood of success. Continue reading “Seizing the Moment: A Retrospect on Engagement during Radical Disruption”
In this article I’ll explore how complex business to business sales can get and how sales professionals can best support prospecting clients during their buyer journey. Continue reading “B2B Sales and the Importance of Being a Sense Maker”
Payara Services, Ltd prefers to use an inbound methodology for its marketing strategy. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they do not always want, inbound marketing forms connections they are looking for and solves problems they already have.
Its been a turbulent time so far this year for most businesses, and the latest Coronavirus pandemic has changed so much around the work environment that we are now talking about ‘the new normal’’ an environment created to slow down and reduce the transmission of this virus …… accepting change is going to be a necessity. Continue reading “Thinking of Returning to the workplace?”
Brand guidelines are your most important communication tool, both internally to your business and externally to your audience. Having established brand guidelines communicates to the public that you are serious about your brand. It is a great resource for your business to understand how to represent its brand across departments. Continue reading “How Brand Guidelines Build Brand Recognition”
An UK employee only Enterprise Management Incentive (EMI) scheme is an approved employee share scheme that is available to most trading companies, allowing employers to grant share options to key employee’s tax efficiently, as a reward for their efforts within the business and/or to retain and incentivise key staff.
Communication is key. We all know that tired axiom, but so much that goes wrong in a business can be boiled down to a failure to communicate. What’s more, during the current disruption, many businesses have made a dramatic shift from office-based teams to working from home, requiring enhanced or even overhauled communication strategies for a suddenly dispersed workforce. So, let’s revisit the purpose of communication and some tools that could level up any business’s communication infrastructure. Continue reading “Tools & Tips for Excellent Internal Communication”
The COVID-19 pandemic is currently having a profound effect on the world, and all industries are feeling the effects regardless of location, size, or type.
At Payara we are closely monitoring global developments and have implemented our Business Continuity Plan to help us, our customers and our community through this difficult time.
My name is Stuart Allen and I am responsible for ensuring the business hits our commercial goals. I give the team here a high degree of authority and here’s why…
At Payara Services we have many different applications and web-based projects that all need to be unified under our brand. Ideally, someone should be able to recognise a Payara app even if they can’t see our logo. For this to happen, we need to create consistency in the UI (User Interface) across our projects. Enter the Design System.
Am I the Office Manager or….. the Administrative Officer, Office Services Coordinator, Administrative Services Coordinator, Administrative Support?………yes, it is all very confusing as there are so many titles for this invaluable role.
More than half of marketing professionals rely on video marketing techniques (according to Hubspot) because… well, because they work! Plus, more than 50% of consumers prefer to watch video content over receiving emails, reading blog posts, or viewing marketing messages on social media – so why wouldn’t you want to communicate with your prospective customers in the way in which they prefer to receive the information?
Our Payara corporate values are the guiding principles on which we base our relationships and drive our approach with the community, our customers, and our internal affairs. Our seven values are based on; Community, Excellence, Growth, Openness, Initiative, Passion and Trust. Continue reading “Let Me Sell You on our Corporate Values”
Since joining the Payara Marketing Team I have had the pleasure of attending tech conferences and events all over the world. But the company doesn’t send me to these events just to fulfill my wanderlust. They are an extremely expensive form of field marketing, especially when compared to other digital options. Continue reading “10 Good Reasons to Exhibit at a Conference and Planning Tips”
Animation is a great way to get into the world of marketing. In today’s fast-paced creative marketing world you want to do anything you can to get your product recognized. A simple written announcement is not enough to create hype around your product anymore. Even your loyal customers would get bored of your never changing practices. In that case, it’s good to change up your content every now and then and get your audience’s interest peaked. Animation is one of those solutions. Continue reading “Why Animation is an Important Marketing Tool”
Christmas for most people is a time of fun, presents, and slight over indulgence ..but for some it can be a time of worry, increased stress, or loneliness. The HR team needs to be aware of these aspects of Christmas as not all staff are going to be feeling the traditional Christmas cheer. In the multi-faith workplace, HR also need to be aware that not everyone will want to celebrate the Christian festival. Continue reading “Christmas in the Workplace Challenge: Ho, Ho, Ho – Rather than Woe, Woe, Woe!”