Payara Services, Ltd prefers to use an inbound methodology for its marketing strategy. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they do not always want, inbound marketing forms connections they are looking for and solves problems they already have.
Its been a turbulent time so far this year for most businesses, and the latest Coronavirus pandemic has changed so much around the work environment that we are now talking about ‘the new normal’’ an environment created to slow down and reduce the transmission of this virus …… accepting change is going to be a necessity. Continue reading “Thinking of Returning to the workplace?”
Brand guidelines are your most important communication tool, both internally to your business and externally to your audience. Having established brand guidelines communicates to the public that you are serious about your brand. It is a great resource for your business to understand how to represent its brand across departments. Continue reading “How Brand Guidelines Build Brand Recognition”
An UK employee only Enterprise Management Incentive (EMI) scheme is an approved employee share scheme that is available to most trading companies, allowing employers to grant share options to key employee’s tax efficiently, as a reward for their efforts within the business and/or to retain and incentivise key staff.
Communication is key. We all know that tired axiom, but so much that goes wrong in a business can be boiled down to a failure to communicate. What’s more, during the current disruption, many businesses have made a dramatic shift from office-based teams to working from home, requiring enhanced or even overhauled communication strategies for a suddenly dispersed workforce. So, let’s revisit the purpose of communication and some tools that could level up any business’s communication infrastructure. Continue reading “Tools & Tips for Excellent Internal Communication”
The COVID-19 pandemic is currently having a profound effect on the world, and all industries are feeling the effects regardless of location, size, or type.
At Payara we are closely monitoring global developments and have implemented our Business Continuity Plan to help us, our customers and our community through this difficult time.
My name is Stuart Allen and I am responsible for ensuring the business hits our commercial goals. I give the team here a high degree of authority and here’s why…
At Payara Services we have many different applications and web-based projects that all need to be unified under our brand. Ideally, someone should be able to recognise a Payara app even if they can’t see our logo. For this to happen, we need to create consistency in the UI (User Interface) across our projects. Enter the Design System.
Am I the Office Manager or….. the Administrative Officer, Office Services Coordinator, Administrative Services Coordinator, Administrative Support?………yes, it is all very confusing as there are so many titles for this invaluable role.
More than half of marketing professionals rely on video marketing techniques (according to Hubspot) because… well, because they work! Plus, more than 50% of consumers prefer to watch video content over receiving emails, reading blog posts, or viewing marketing messages on social media – so why wouldn’t you want to communicate with your prospective customers in the way in which they prefer to receive the information?
Our Payara corporate values are the guiding principles on which we base our relationships and drive our approach with the community, our customers, and our internal affairs. Our seven values are based on; Community, Excellence, Growth, Openness, Initiative, Passion and Trust. Continue reading “Let Me Sell You on our Corporate Values”
Since joining the Payara Marketing Team I have had the pleasure of attending tech conferences and events all over the world. But the company doesn’t send me to these events just to fulfill my wanderlust. They are an extremely expensive form of field marketing, especially when compared to other digital options. Continue reading “10 Good Reasons to Exhibit at a Conference and Planning Tips”
Animation is a great way to get into the world of marketing. In today’s fast-paced creative marketing world you want to do anything you can to get your product recognized. A simple written announcement is not enough to create hype around your product anymore. Even your loyal customers would get bored of your never changing practices. In that case, it’s good to change up your content every now and then and get your audience’s interest peaked. Animation is one of those solutions. Continue reading “Why Animation is an Important Marketing Tool”
Christmas for most people is a time of fun, presents, and slight over indulgence ..but for some it can be a time of worry, increased stress, or loneliness. The HR team needs to be aware of these aspects of Christmas as not all staff are going to be feeling the traditional Christmas cheer. In the multi-faith workplace, HR also need to be aware that not everyone will want to celebrate the Christian festival. Continue reading “Christmas in the Workplace Challenge: Ho, Ho, Ho – Rather than Woe, Woe, Woe!”
Business owners are responsible for the economic prospects of their business, the buck quite literally stops with them. Keeping an eye on the daily sales and expenses while aiming towards growth will only get them so far. If growth of the business is to be approached with both foresight and insight, there is a key document that any business owner needs their organisation to have …the financial statement. Continue reading “What’s in the Business Financial Statement?”
Love it or hate it, the internet has turned media from a one-to-many communication channel to one that can either reach people one-on-one or open the doors to communicating in a many-to-many direction. Social media and messaging apps further increase the opportunities to reach your customers and invite customers to reach you. Continue reading “Payara Services Builds a Stronger Community and Product Through Customer Surveys – You Can, Too”
Do You Recognize This Workplace conversation?
Your Manager: “Hey – tomorrow I’ve got to do your appraisal…can we squeeze something in the dairy for the last 30 min of the day….”.
You: “Okay…Emmm..is everything okay with my work?… “(dread and fear rising…beads of sweat forming!) Continue reading “Work Appraisals – Friend or Foe!”
Payara has opened applications for its internship programme, providing the opportunity for successful candidates to learn from its experienced and international team. Continue reading “Payara Services Opens Applications for Internship Programme”
I’m a Project Manager at Payara and I love Agile. Continue reading “Breaking Agile Rules at Payara”