Category: Fish Food

Using the Flywheel Model – it’s All About Business Growth!

Funnel is so 2019!

If you’re familiar with the basics of marketing theory and marketing and sales terminology, you have surely heard of a ‘Funnel’ model – often referred to as a ‘Sales Funnel’. For many years, most businesses have built their strategies with a funnel model in mind. The good and bad news is – the funnel is no longer enough! It does not consider some crucial influencing powers that are gaining in strength – customer referrals and word of mouth. While a funnel model may have worked for us in the past, it does not include customers as a driving force for the business growth. That’s why the inbound marketing strategy brings in a new model called Flywheel.

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5 Types of Online Content and How They Fit Into Your Marketing Plan

Online content comes in a wide variety of formats involving text, graphics, video, and audio. Your “content” is the reason people visit your website, learn more about what you do or offer, and interact with you on social media platforms. Using different types of content is a good strategy to reach a larger audience online. Here are five types of online content and how they fit into your marketing plan:

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Seizing the Moment: A Retrospect on Engagement during Radical Disruption

The unplanned worldwide disruption of this year has proven more than ever the importance of a strong workplace culture. Businesses that were forced to shift suddenly from office-based work to a diaspora of homeworkers have had to rethink fundamental behaviours like collaboration, performance management, and tasking to name a few. The suddenness of this change, which for some organisations has bordered on radical, meant that management could not afford to prepare staff or “test the waters”. When businesses can no longer rely on tried-and-true tools and methodologies, the pre-existing values, interactions, and relationships that make up workplace culture become the lifeblood of success. Continue reading “Seizing the Moment: A Retrospect on Engagement during Radical Disruption”

Using an Inbound Marketing & Sales Methodology (to Generate Leads and Build Community)

Payara Services, Ltd prefers to use an inbound methodology for its marketing strategy.  Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they do not always want, inbound marketing forms connections they are looking for and solves problems they already have.

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How Brand Guidelines Build Brand Recognition

Brand guidelines are your most important communication tool, both internally to your business and externally to your audience. Having established brand guidelines communicates to the public that you are serious about your brand. It is a great resource for your business to understand how to represent its brand across departments. Continue reading “How Brand Guidelines Build Brand Recognition”

Tools & Tips for Excellent Internal Communication

Communication is key. We all know that tired axiom, but so much that goes wrong in a business can be boiled down to a failure to communicate. What’s more, during the current disruption, many businesses have made a dramatic shift from office-based teams to working from home, requiring enhanced or even overhauled communication strategies for a suddenly dispersed workforce. So, let’s revisit the purpose of communication and some tools that could level up any business’s communication infrastructure. Continue reading “Tools & Tips for Excellent Internal Communication”

Why are HR Policies and Procedures so Important?

It looks like we are in the middle of a global crisis – COVID-19 – and politicians, health officials and your social media influences are all shouting ‘Doom to the world’. There is so much information out there, most causing fear and panic rather than help and advice. In a world where any news can be called ‘fake’ its very hard for anyone to know good information from bad.

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Video Storytelling for Business Marketing

More than half of marketing professionals rely on video marketing techniques (according to Hubspot) because… well, because they work! Plus, more than 50% of consumers prefer to watch video content over receiving emails, reading blog posts, or viewing marketing messages on social media – so why wouldn’t you want to communicate with your prospective customers in the way in which they prefer to receive the information?

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10 Good Reasons to Exhibit at a Conference and Planning Tips

Since joining the Payara Marketing Team I have had the pleasure of attending tech conferences and events all over the world. But the company doesn’t send me to these events just to fulfill my wanderlust. They are an extremely expensive form of field marketing, especially when compared to other digital options. Continue reading “10 Good Reasons to Exhibit at a Conference and Planning Tips”

Why Animation is an Important Marketing Tool

Migration and Project Support Video Screenshot

Animation is a great way to get into the world of marketing. In today’s fast-paced creative marketing world you want to do anything you can to get your product recognized. A simple written announcement is not enough to create hype around your product anymore. Even your loyal customers would get bored of your never changing practices. In that case, it’s good to change up your content every now and then and get your audience’s interest peaked. Animation is one of those solutions. Continue reading “Why Animation is an Important Marketing Tool”

Christmas in the Workplace Challenge: Ho, Ho, Ho – Rather than Woe, Woe, Woe!

Christmas for most people is a time of fun, presents, and slight over indulgence ..but for some it can be a time of worry, increased stress, or loneliness. The HR team needs to be aware of these aspects of Christmas as not all staff are going to be feeling the traditional Christmas cheer. In the multi-faith workplace, HR also need to be aware that not everyone will want to celebrate the Christian festival. Continue reading “Christmas in the Workplace Challenge: Ho, Ho, Ho – Rather than Woe, Woe, Woe!”

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