Category: Fish Food

Company Values: What Do They Mean for Marketeers?

Payara Services provides stable, supported open source software. Bringing our solutions to a global audience entails a wider skillset in the team than can be confined to Java developers and engineers, however. Our Marketing, Sales and HR departments have vital roles to play, with our Fish Food blogs providing a peek behind the curtain (or under the hood!) of running an award-winning, fast-growing, values-driven tech business. 

In this blog, Marketing Assistant Priya Khaira-Hanks, looks at Company Values and how they might inform and shape Marketing strategy.

Feel like you’ve got what it takes to combine expertise in your chosen field and niche industry insight? Make sure to keep an eye on our ‘Join Us’ LinkedIn page for  opportunities. 

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Payara Cloud: Logo Creation and Brand Continuity

Payara Services provides stable, supported open source software. Bringing our solutions to a global audience entails a wider skillset in the team than can be confined to Java developers and engineers, however. Our Marketing, Sales and HR departments have vital roles to play, with our Fish Food blogs providing a peek behind the curtain (or under the hood!) of running an award-winning, fast-growing, values-driven tech business. 

In this blog, Marketing team member Denisa Zettlova, one of our Graphic Designers, provides insight into how she created the logo for our new product: next generation application server Payara Cloud.

It’s an example of where those in job roles that are not explicitly Java-related become uniquely specialised – the cross-over between non-tech skills and the programming world! Cloud is a crowded market, so Denisa needed to be able to identify and assess the branding of specific competitor products. This allowed her to design a logo that referenced classic cloud imagery – so people could instantly tell what it was meant to be – whilst also having its own unique “Payaran” identity. 

Feel like you’ve got what it takes to combine expertise in your chosen field and niche industry insight? Make sure to keep an eye on our ‘Join Us’ LinkedIn page for  opportunities. 

Continue reading “Payara Cloud: Logo Creation and Brand Continuity”

The 4 Most Useful GDPR Features in HubSpot

Payara Services provides stable, supported open source software. Bringing our solutions to a global audience entails a wider skillset in the team than can be confined to Java developers and engineers, however. Our Marketing, Sales and HR departments have vital roles to play, with our Fish Food blogs providing a peek behind the curtain (or under the hood!) of running an award-winning, fast-growing, values-driven tech business. 

For this blog, our Marketing Manager Dominika Tasarz-Sochacka provides a closer look at how we have developed and evolved our watertight General Data Protection Regulation (GDPR) strategy, using our Customer Relationship Management (CRM) software of choice, HubSpot.

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Business Continuity and Disaster Recovery (BCDR)

… or Best Laid Plans!

Writing this, I’m sitting in a country faring badly during the Covid-19 pandemic. Lockdowns, curfews, restrictions on personal freedoms, mask wearing and armed police on the streets … not to mention the strain on mental health and, of course, risk from the virus.

However, one thing I am NOT worried about is our business.

Why is that? Simple: we have a well-constructed, flexible, simple, tested Business Continuity and Disaster Recovery plan.

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Seven Steps to Create a Business Plan

So, following on from my last blog about cashflow, I thought it useful to cover a business plan.

There are always opportunities for new businesses. If nothing else, the coronavirus (COVID-19) disruption has given people the time and space they need to be creative and to think of new business ideas.

Additionally, the unreliable employment situation is acting as inspiration for people to make the leap and go it alone.

However, if you’re serious about creating a business, you’ll need a business plan – and lots of advice.

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A Perfect Payara Candidate

 In reality, the perfect applicant doesn’t exist. Agree? 

Let me explain. 

Here at Payara we like to do things differently. That includes candidate selection. 

Not because we want to be noticed and branded with glory and fame and have our name up in lights on a grand stage at a gala award ceremony being lavished with trophies and gifts from high-level celebrities – but because it is often the right thing to do. 

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Instagram for B2B Marketeers

In September, Instagram celebrated its 10-year anniversary. This makes it the youngest of the big social media giants (Twitter is 14, YouTube 15, and LinkedIn 18), but it also stands out for other reasons.

Firstly, it focuses on images and visual content over and above the written word. Secondly, its user base is much younger, with 95% of users under 35 years old. Compare this to LinkedIn, where only 77% of the user base is under 35. 

This inevitably has huge repercussions for how we use the platform as marketeers.

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Degree Apprenticeships in the Workplace

HURRAH! Our 2 new Digital and Technology Solution (DTS) Degree Apprentices have finally joined the Payara Engineering team ….and it’s been such a wait!

Recruitment of UK (DTS) Degree Apprentices is an unusual challenge as the business must think and act like an academic institution. Instead of the usual short hiring cycle, hiring a Degree Apprentice often takes longer than  a full academic year as initial advertising has to take place at the start of the school year (September) to fall in line with Year 13 options around University education. Candidates apply for Degree Apprenticeships at the same time as University places, and interviews/offers need to be timed to coincide with University offers during the following Spring. Once the successful applicant has accepted the offer, there is a long wait until November of the following Academic year before they start with Payara… so there is a lot of work done to keep in touch during that time.

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Tips for Presentations at Virtual Conferences

Virtual business events were common even before the coronavirus pandemic – but today, businesses are finding ways to hold most events and conferences online. Not only that, but it’s become the norm for entire organizations to work remotely, holding meetings over phone or video conference calls and collaborating with coworkers via Office 365, Google Docs, and screen sharing.

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What’s the Big Deal About Fonts?

Fonts have many functionalities in the marketing world – the two most important ones being legibility and brand awareness. Your font’s main job is to deliver your clever messaging across to your audience in the most efficient way possible. Although to most people choosing fonts is not a big deal, there are people who have dedicated their lives to learning about how characters make us perceive information in ways that elicits different emotions based on their shape.

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How to Improve the Company Cash Flow

In today’s unsteady business environment, cash flow difficulties will become a common challenge for many small and large businesses. Even a very profitable business can face extreme cash flow problems.

There are several things that can improve company cash flow, which are detailed below:

What is Cash Flow? 

Cash flow is the term used to describe the amount of available cash within a business. Tight cash flow usually means that there is not sufficient available cash to meet current financial obligations. Whereas a healthy cash flow means that there is sufficient available cash to meet current financial obligations.

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Using the Flywheel Model

Funnel is so 2019!

If you’re familiar with the basics of marketing theory and marketing and sales terminology, you have surely heard of a ‘Funnel’ model – often referred to as a ‘Sales Funnel’. For many years, most businesses have built their strategies with a funnel model in mind. The good and bad news is – the funnel is no longer enough! It does not consider some crucial influencing powers that are gaining in strength – customer referrals and word of mouth. While a funnel model may have worked for us in the past, it does not include customers as a driving force for the business growth. That’s why the inbound marketing strategy brings in a new model called Flywheel.

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5 Types of Online Content

Online content comes in a wide variety of formats involving text, graphics, video, and audio. Your “content” is the reason people visit your website, learn more about what you do or offer, and interact with you on social media platforms. Using different types of content is a good strategy to reach a larger audience online. Here are five types of online content and how they fit into your marketing plan:

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Seizing the Moment: Engagement during Disruption

The unplanned worldwide disruption of this year has proven more than ever the importance of a strong workplace culture. Businesses that were forced to shift suddenly from office-based work to a diaspora of homeworkers have had to rethink fundamental behaviours like collaboration, performance management, and tasking to name a few. The suddenness of this change, which for some organisations has bordered on radical, meant that management could not afford to prepare staff or “test the waters”. When businesses can no longer rely on tried-and-true tools and methodologies, the pre-existing values, interactions, and relationships that make up workplace culture become the lifeblood of success. Continue reading “Seizing the Moment: Engagement during Disruption”

Using an Inbound Marketing & Sales Methodology

Payara Services, Ltd prefers to use an inbound methodology for its marketing strategy.  Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they do not always want, inbound marketing forms connections they are looking for and solves problems they already have.

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How Brand Guidelines Build Brand Recognition

Brand guidelines are your most important communication tool, both internally to your business and externally to your audience. Having established brand guidelines communicates to the public that you are serious about your brand. It is a great resource for your business to understand how to represent its brand across departments. Continue reading “How Brand Guidelines Build Brand Recognition”

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