In this article I’ll explore how complex business to business sales can get and how sales professionals can best support prospecting clients during their buyer journey. Continue reading “B2B Sales and the Importance of Being a Sense Maker”

Payara Services, Ltd prefers to use an inbound methodology for its marketing strategy.  Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they do not always want, inbound marketing forms connections they are looking for and solves problems they already have.

Continue reading “Using an Inbound Marketing & Sales Methodology (to Generate Leads and Build Community)”