Tag: Fish Food

Company Values: What Do They Mean for Marketeers?

Payara Services provides stable, supported open source software. Bringing our solutions to a global audience entails a wider skillset in the team than can be confined to Java developers and engineers, however. Our Marketing, Sales and HR departments have vital roles to play, with our Fish Food blogs providing a peek behind the curtain (or under the hood!) of running an award-winning, fast-growing, values-driven tech business. 

In this blog, Marketing Assistant Priya Khaira-Hanks, looks at Company Values and how they might inform and shape Marketing strategy.

Feel like you’ve got what it takes to combine expertise in your chosen field and niche industry insight? Make sure to keep an eye on our ‘Join Us’ LinkedIn page for  opportunities. 

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Payara Cloud: Logo Creation and Brand Continuity

Payara Services provides stable, supported open source software. Bringing our solutions to a global audience entails a wider skillset in the team than can be confined to Java developers and engineers, however. Our Marketing, Sales and HR departments have vital roles to play, with our Fish Food blogs providing a peek behind the curtain (or under the hood!) of running an award-winning, fast-growing, values-driven tech business. 

In this blog, Marketing team member Denisa Zettlova, one of our Graphic Designers, provides insight into how she created the logo for our new product: next generation application server Payara Cloud.

It’s an example of where those in job roles that are not explicitly Java-related become uniquely specialised – the cross-over between non-tech skills and the programming world! Cloud is a crowded market, so Denisa needed to be able to identify and assess the branding of specific competitor products. This allowed her to design a logo that referenced classic cloud imagery – so people could instantly tell what it was meant to be – whilst also having its own unique “Payaran” identity. 

Feel like you’ve got what it takes to combine expertise in your chosen field and niche industry insight? Make sure to keep an eye on our ‘Join Us’ LinkedIn page for  opportunities. 

Continue reading “Payara Cloud: Logo Creation and Brand Continuity”

The 4 Most Useful GDPR Features in HubSpot

Payara Services provides stable, supported open source software. Bringing our solutions to a global audience entails a wider skillset in the team than can be confined to Java developers and engineers, however. Our Marketing, Sales and HR departments have vital roles to play, with our Fish Food blogs providing a peek behind the curtain (or under the hood!) of running an award-winning, fast-growing, values-driven tech business. 

For this blog, our Marketing Manager Dominika Tasarz-Sochacka provides a closer look at how we have developed and evolved our watertight General Data Protection Regulation (GDPR) strategy, using our Customer Relationship Management (CRM) software of choice, HubSpot.

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Business Continuity and Disaster Recovery (BCDR)

… or Best Laid Plans!

Writing this, I’m sitting in a country faring badly during the Covid-19 pandemic. Lockdowns, curfews, restrictions on personal freedoms, mask wearing and armed police on the streets … not to mention the strain on mental health and, of course, risk from the virus.

However, one thing I am NOT worried about is our business.

Why is that? Simple: we have a well-constructed, flexible, simple, tested Business Continuity and Disaster Recovery plan.

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Seven Steps to Create a Business Plan

So, following on from my last blog about cashflow, I thought it useful to cover a business plan.

There are always opportunities for new businesses. If nothing else, the coronavirus (COVID-19) disruption has given people the time and space they need to be creative and to think of new business ideas.

Additionally, the unreliable employment situation is acting as inspiration for people to make the leap and go it alone.

However, if you’re serious about creating a business, you’ll need a business plan – and lots of advice.

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Instagram for B2B Marketeers

In September, Instagram celebrated its 10-year anniversary. This makes it the youngest of the big social media giants (Twitter is 14, YouTube 15, and LinkedIn 18), but it also stands out for other reasons.

Firstly, it focuses on images and visual content over and above the written word. Secondly, its user base is much younger, with 95% of users under 35 years old. Compare this to LinkedIn, where only 77% of the user base is under 35. 

This inevitably has huge repercussions for how we use the platform as marketeers.

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