… or Best Laid Plans!
Writing this, I’m sitting in a country faring badly during the Covid-19 pandemic. Lockdowns, curfews, restrictions on personal freedoms, mask wearing and armed police on the streets … not to mention the strain on mental health and, of course, risk from the virus.
However, one thing I am NOT worried about is our business.
Why is that? Simple: we have a well-constructed, flexible, simple, tested Business Continuity and Disaster Recovery plan.
So, following on from my last blog about cashflow, I thought it useful to cover a business plan.
There are always opportunities for new businesses. If nothing else, the coronavirus (COVID-19) disruption has given people the time and space they need to be creative and to think of new business ideas.
Additionally, the unreliable employment situation is acting as inspiration for people to make the leap and go it alone.
However, if you’re serious about creating a business, you’ll need a business plan – and lots of advice.
In September, Instagram celebrated its 10-year anniversary. This makes it the youngest of the big social media giants (Twitter is 14, YouTube 15, and LinkedIn 18), but it also stands out for other reasons.
Firstly, it focuses on images and visual content over and above the written word. Secondly, its user base is much younger, with 95% of users under 35 years old. Compare this to LinkedIn, where only 77% of the user base is under 35.
This inevitably has huge repercussions for how we use the platform as marketeers.