Growing a steady flow of website traffic can be challenging, but there are some quick and easy, fundamental core strategies that you can use to optimise and develop your website for more traffic. In the article below I have outlined some of the key Search Engine Optimisation (SEO) you should be using, divided into two

Continue Reading

 In reality, the “perfect” applicant doesn’t exist. Agree?  Let me explain.  Here at Payara we like to do things differently. That includes candidate selection.  Not because we want to be noticed and branded with glory and fame and have our name up in lights on a grand stage at a gala award ceremony being lavished with trophies and gifts from high-level celebrities – but because it is often the right thing to

Continue Reading

Virtual business events were common even before the coronavirus pandemic – but today, businesses are finding ways to hold most events and conferences online. Not only that, but it’s become the norm for entire organizations to work remotely, holding meetings over phone or video conference calls and collaborating with coworkers via Office 365, Google Docs,

Continue Reading

Fonts have many functionalities in the marketing world – the two most important ones being legibility and brand awareness. Your font’s main job is to deliver your clever messaging across to your audience in the most efficient way possible. Although to most people choosing fonts is not a big deal, there are people who have

Continue Reading

In today’s unsteady business environment, cash flow difficulties will become a common challenge for many small and large businesses. Even a very profitable business can face extreme cash flow problems. There are several things that can improve company cash flow, which are detailed below: What is Cash Flow?  Cash flow is the term used to

Continue Reading

Funnel is so 2019! If you’re familiar with the basics of marketing theory and marketing and sales terminology, you have surely heard of a ‘Funnel’ model – often referred to as a ‘Sales Funnel’. For many years, most businesses have built their strategies with a funnel model in mind. The good and bad news is

Continue Reading

At Payara Services, we care about culture and we care about our people. A lot. As the Talent Acquisition Lead, that means I must pride myself on working hard to ensure we have a candidate journey that is fit for purpose and eliminates the one thing I dislike the most about the recruitment industry: assumption.

Online content comes in a wide variety of formats involving text, graphics, video, and audio. Your “content” is the reason people visit your website, learn more about what you do or offer, and interact with you on social media platforms. Using different types of content is a good strategy to reach a larger audience online.

Continue Reading

The unplanned worldwide disruption of this year has proven more than ever the importance of a strong workplace culture. Businesses that were forced to shift suddenly from office-based work to a diaspora of homeworkers have had to rethink fundamental behaviours like collaboration, performance management, and tasking to name a few. The suddenness of this change,

Continue Reading

In this article I’ll explore how complex business to business sales can get and how sales professionals can best support prospecting clients during their buyer journey.

Payara Services, Ltd prefers to use an inbound methodology for its marketing strategy.  Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they do not always want, inbound marketing forms connections they are looking for and solves problems

Continue Reading

Its been a turbulent time so far this year for most businesses, and the latest Coronavirus pandemic has changed so much around the work environment that we are now talking about ‘the new normal’’ an environment created to slow down and reduce the transmission of this virus …… accepting change is going to be a

Continue Reading

An UK employee only Enterprise Management Incentive (EMI) scheme is an approved employee share scheme that is available to most trading companies, allowing employers to grant share options to key employee’s tax efficiently, as a reward for their efforts within the business and/or to retain and incentivise key staff.

Communication is key. We all know that tired axiom, but so much that goes wrong in a business can be boiled down to a failure to communicate. What’s more, during the current disruption, many businesses have made a dramatic shift from office-based teams to working from home, requiring enhanced or even overhauled communication strategies for

Continue Reading