Fish Food For Thought

Articles from every department on issues related to running a successful business, human resources, technology, marketing, and news.

  • Using an Inbound Marketing & Sales Methodology (to Generate Leads and Build Community) 06 Jul 2020

    innovation visual

    Payara Services, Ltd prefers to use an inbound methodology for its marketing strategy.  Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they do not always want, inbound marketing forms connections they are looking for and solves problems […]

  • Thinking of Returning to the workplace? 12 Jun 2020

    Return to work

    Its been a turbulent time so far this year for most businesses, and the latest Coronavirus pandemic has changed so much around the work environment that we are now talking about ‘the new normal’’ an environment created to slow down and reduce the transmission of this virus …… accepting change is going to be a […]

  • How Brand Guidelines Build Brand Recognition 08 Jun 2020

    Brand guidelines are your most important communication tool, both internally to your business and externally to your audience. Having established brand guidelines communicates to the public that you are serious about your brand. It is a great resource for your business to understand how to represent its brand across departments.

  • UK Enterprise Management Incentive 11 May 2020


    An UK employee only Enterprise Management Incentive (EMI) scheme is an approved employee share scheme that is available to most trading companies, allowing employers to grant share options to key employee’s tax efficiently, as a reward for their efforts within the business and/or to retain and incentivise key staff.

  • Tools & Tips for Excellent Internal Communication 01 May 2020

    Communication pic

    Communication is key. We all know that tired axiom, but so much that goes wrong in a business can be boiled down to a failure to communicate. What’s more, during the current disruption, many businesses have made a dramatic shift from office-based teams to working from home, requiring enhanced or even overhauled communication strategies for […]

  • Covid-19 Operational Statement 24 Apr 2020


    The COVID-19 pandemic is currently having a profound effect on the world, and all industries are feeling the effects regardless of location, size, or type. At Payara we are closely monitoring global developments and have implemented our Business Continuity Plan to help us, our customers and our community through this difficult time.

  • What can you expect when dealing with the Payara Enterprise Sales Team? 08 Apr 2020

    Stuart Allen

    My name is Stuart Allen and I am responsible for ensuring the business hits our commercial goals. I give the team here a high degree of authority and here’s why…

  • Creating the Payara Design System 23 Mar 2020

    At Payara Services we have many different applications and web-based projects that all need to be unified under our brand. Ideally, someone should be able to recognise a Payara app even if they can’t see our logo. For this to happen, we need to create consistency in the UI (User Interface) across our projects. Enter […]

  • Why are HR Policies and Procedures so Important? 19 Mar 2020


    It looks like we are in the middle of a global crisis – COVID-19 – and politicians, health officials and your social media influences are all shouting ‘Doom to the world’. There is so much information out there, most causing fear and panic rather than help and advice. In a world where any news can […]

  • Holding it All Together – The Office Manager 11 Feb 2020

    Am I the Office Manager or….. the Administrative Officer, Office Services Coordinator, Administrative Services Coordinator, Administrative Support?………yes, it is all very confusing as there are so many titles for this invaluable role.

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