Fish Food For Thought

Articles from every department on issues related to running a successful business, human resources, technology, marketing, and news.

  • Permissionless Co-Marketing: When One of Us Shines, We All Shine! 21 Jan 2022

    It’s likely you haven’t heard of Permissionless Co-Marketing. It’s Marketing’s kindest secret weapon – and it’s everywhere!   Amanda Natividad, VP of Marketing for SparkToro, sums it up in her excellent Twitter thread:   “Permissionless Co-Marketing is aligning yourself with other brands by promoting them in your work.   The payoff? Earning goodwill and setting the foundation for potential collaboration.” 

  • 5 Benefits of Remote-First Companies 22 Dec 2021

    The COVID-19 pandemic forced businesses around the world to reconsider their working models. Companies that had never offered employees to work from home were suddenly moving to remote-friendly working arrangements just to stay afloat. The continuing concerns over the pandemic have accelerated the growth of remote work, and it’s predicted that 32% of all employees worldwide will be remote […]

  • How To Reinvent Your Office Party For Remote Working 17 Dec 2021

    Payarans doing Christmas Selfies

    For the past two years, Christmas, Hanukkah, Diwali, Thanksgiving and more have all looked different. In-person celebrations are often not possible, due to lockdown restrictions coming into place in many different countries.  Company parties, often held before businesses close for a winter break, are likely to take place online rather than in a shared physical […]

  • Marketing and PR: Making Sense of Complexity! 17 Nov 2021

    In this blog, Marketing Assistant Priya Khaira-Hanks looks at two separate aspects of how a tech company is likely to promote itself: PR & Marketing. What do they mean? What’s the difference? And how do they differ in the specific context of the Payara Platform?

  • Company Values: What Do They Mean for Marketeers? 29 Sep 2021

    Payara Queen's Award for Enterprise - Fondant Values

    Payara Services provides stable, supported open source software. Bringing our solutions to a global audience entails a wider skillset in the team than can be confined to Java developers and engineers, however. Our Marketing, Sales and HR departments have vital roles to play, with our Fish Food blogs providing a peek behind the curtain (or […]

  • Payara Cloud: Logo Creation and Brand Continuity 29 Jul 2021

    Payara Cloud Logo Shortlist

    Payara Services provides stable, supported open source software. Bringing our solutions to a global audience entails a wider skillset in the team than can be confined to Java developers and engineers, however. Our Marketing, Sales and HR departments have vital roles to play, with our Fish Food blogs providing a peek behind the curtain (or […]

  • The 4 Most Useful GDPR Features in HubSpot 14 Jun 2021

    Hubspot Payara Image square

    Payara Services provides stable, supported open source software. Bringing our solutions to a global audience entails a wider skillset in the team than can be confined to Java developers and engineers, however. Our Marketing, Sales and HR departments have vital roles to play, with our Fish Food blogs providing a peek behind the curtain (or […]

  • Business Continuity and Disaster Recovery (BCDR) 08 Feb 2021

    When life gives you lemons

    … or Best Laid Plans! Writing this, I’m sitting in a country faring badly during the Covid-19 pandemic. Lockdowns, curfews, restrictions on personal freedoms, mask wearing and armed police on the streets … not to mention the strain on mental health and, of course, risk from the virus. However, one thing I am NOT worried […]

  • Seven Steps to Create a Business Plan 15 Jan 2021

    Payara fish with speech bubble

    So, following on from my last blog about cashflow, I thought it useful to cover a business plan. There are always opportunities for new businesses. If nothing else, the coronavirus (COVID-19) disruption has given people the time and space they need to be creative and to think of new business ideas. Additionally, the unreliable employment […]

  • 11 Quick SEO Wins for 2021 04 Jan 2021

    seo

    Growing a steady flow of website traffic can be challenging, but there are some quick and easy, fundamental core strategies that you can use to optimise and develop your website for more traffic. In the article below I have outlined some of the key Search Engine Optimisation (SEO) you should be using, divided into two […]

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