Virtual business events were common even before the coronavirus pandemic – but today, businesses are finding ways to hold most events and conferences online. Not only that, but it’s become the norm for entire organizations to work remotely, holding meetings over phone or video conference calls and collaborating with coworkers via Office 365, Google Docs, and screen sharing.

Continue reading “Tips for Presentations at Virtual Conferences”

Fonts have many functionalities in the marketing world – the two most important ones being legibility and brand awareness. Your font’s main job is to deliver your clever messaging across to your audience in the most efficient way possible. Although to most people choosing fonts is not a big deal, there are people who have dedicated their lives to learning about how characters make us perceive information in ways that elicits different emotions based on their shape.

Continue reading “What’s the Big Deal About Fonts?”

In today’s unsteady business environment, cash flow difficulties will become a common challenge for many small and large businesses. Even a very profitable business can face extreme cash flow problems.

There are several things that can improve company cash flow, which are detailed below:

What is Cash Flow? 

Cash flow is the term used to describe the amount of available cash within a business. Tight cash flow usually means that there is not sufficient available cash to meet current financial obligations. Whereas a healthy cash flow means that there is sufficient available cash to meet current financial obligations.

Continue reading “How to Improve the Company Cash Flow”

Funnel is so 2019!

If you’re familiar with the basics of marketing theory and marketing and sales terminology, you have surely heard of a ‘Funnel’ model – often referred to as a ‘Sales Funnel’. For many years, most businesses have built their strategies with a funnel model in mind. The good and bad news is – the funnel is no longer enough! It does not consider some crucial influencing powers that are gaining in strength – customer referrals and word of mouth. While a funnel model may have worked for us in the past, it does not include customers as a driving force for the business growth. That’s why the inbound marketing strategy brings in a new model called Flywheel.

Continue reading “Using the Flywheel Model”

At Payara Services, we care about culture and we care about our people. A lot.

As the Talent Acquisition Lead, that means I must pride myself on working hard to ensure we have a candidate journey that is fit for purpose and eliminates the one thing I dislike the most about the recruitment industry: assumption.

Continue reading “Candidate Journey – The Payara Way”

Online content comes in a wide variety of formats involving text, graphics, video, and audio. Your “content” is the reason people visit your website, learn more about what you do or offer, and interact with you on social media platforms. Using different types of content is a good strategy to reach a larger audience online. Here are five types of online content and how they fit into your marketing plan:

Continue reading “5 Types of Online Content”

The unplanned worldwide disruption of this year has proven more than ever the importance of a strong workplace culture. Businesses that were forced to shift suddenly from office-based work to a diaspora of homeworkers have had to rethink fundamental behaviours like collaboration, performance management, and tasking to name a few. The suddenness of this change, which for some organisations has bordered on radical, meant that management could not afford to prepare staff or “test the waters”. When businesses can no longer rely on tried-and-true tools and methodologies, the pre-existing values, interactions, and relationships that make up workplace culture become the lifeblood of success. Continue reading “Seizing the Moment: Engagement during Disruption”

In this article I’ll explore how complex business to business sales can get and how sales professionals can best support prospecting clients during their buyer journey. Continue reading “B2B Sales and Being a Sense Maker”