Funnel is so 2019!
If you’re familiar with the basics of marketing theory and marketing and sales terminology, you have surely heard of a ‘Funnel’ model – often referred to as a ‘Sales Funnel’. For many years, most businesses have built their strategies with a funnel model in mind. The good and bad news is – the funnel is no longer enough! It does not consider some crucial influencing powers that are gaining in strength – customer referrals and word of mouth. While a funnel model may have worked for us in the past, it does not include customers as a driving force for the business growth. That’s why the inbound marketing strategy brings in a new model called Flywheel.
At Payara Services, we care about culture and we care about our people. A lot.
As the Talent Acquisition Lead, that means I must pride myself on working hard to ensure we have a candidate journey that is fit for purpose and eliminates the one thing I dislike the most about the recruitment industry: assumption.
Today, Payara has announced an upcoming new product – Payara Cloud – The Next Generation of Cloud-Native Application Server.
Check out the Teaser Animation below & register your interest if you want to find out more!
Online content comes in a wide variety of formats involving text, graphics, video, and audio. Your “content” is the reason people visit your website, learn more about what you do or offer, and interact with you on social media platforms. Using different types of content is a good strategy to reach a larger audience online. Here are five types of online content and how they fit into your marketing plan:
The unplanned worldwide disruption of this year has proven more than ever the importance of a strong workplace culture. Businesses that were forced to shift suddenly from office-based work to a diaspora of homeworkers have had to rethink fundamental behaviours like collaboration, performance management, and tasking to name a few. The suddenness of this change, which for some organisations has bordered on radical, meant that management could not afford to prepare staff or “test the waters”. When businesses can no longer rely on tried-and-true tools and methodologies, the pre-existing values, interactions, and relationships that make up workplace culture become the lifeblood of success. Continue reading “Seizing the Moment: A Retrospect on Engagement during Radical Disruption”
In this article I’ll explore how complex business to business sales can get and how sales professionals can best support prospecting clients during their buyer journey. Continue reading “B2B Sales and the Importance of Being a Sense Maker”
Payara Services, Ltd prefers to use an inbound methodology for its marketing strategy. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they do not always want, inbound marketing forms connections they are looking for and solves problems they already have.
International parcel delivery service, DPD Ireland, has renewed its Payara Enterprise software and support agreement with Payara.
As Ireland’s largest dedicated parcel delivery company, DPD Ireland provides customers across Europe and beyond with a united delivery partner, offering a sortation capacity of up to 21,000 parcels per hour.
Having experienced problems with their existing GlassFish application server, the team at DPD Ireland sought an alternative platform that would provide quick reaction times along with solutions and support for critical applications.
Payara will be renewing its company sponsorship of Emma Witherford for 2020 – 2021, enabling her to carry on achieving in her sport at a time when it is most challenging. Continue reading “Sponsoring the Future Winners!”
From its latest release on the 16th June 2020, Payara separates its software into the Payara Platform Enterprise Edition and the Payara Platform Community Edition.
Its been a turbulent time so far this year for most businesses, and the latest Coronavirus pandemic has changed so much around the work environment that we are now talking about ‘the new normal’’ an environment created to slow down and reduce the transmission of this virus …… accepting change is going to be a necessity. Continue reading “Thinking of Returning to the workplace?”
Brand guidelines are your most important communication tool, both internally to your business and externally to your audience. Having established brand guidelines communicates to the public that you are serious about your brand. It is a great resource for your business to understand how to represent its brand across departments. Continue reading “How Brand Guidelines Build Brand Recognition”
An UK employee only Enterprise Management Incentive (EMI) scheme is an approved employee share scheme that is available to most trading companies, allowing employers to grant share options to key employee’s tax efficiently, as a reward for their efforts within the business and/or to retain and incentivise key staff.
Communication is key. We all know that tired axiom, but so much that goes wrong in a business can be boiled down to a failure to communicate. What’s more, during the current disruption, many businesses have made a dramatic shift from office-based teams to working from home, requiring enhanced or even overhauled communication strategies for a suddenly dispersed workforce. So, let’s revisit the purpose of communication and some tools that could level up any business’s communication infrastructure. Continue reading “Tools & Tips for Excellent Internal Communication”
The COVID-19 pandemic is currently having a profound effect on the world, and all industries are feeling the effects regardless of location, size, or type.
At Payara we are closely monitoring global developments and have implemented our Business Continuity Plan to help us, our customers and our community through this difficult time.
My name is Stuart Allen and I am responsible for ensuring the business hits our commercial goals. I give the team here a high degree of authority and here’s why…
Julia Millidge (HR Manager) and Dominika Tasarz-Sochacka have been appointed as Enterprise Advisers for The Chase High School in Worcestershire, UK.
Worcestershire County Council recognised that students needed to get a clearer understanding of the workplace and created the Junior Internship Program. It offers placements to students at local sixth form colleges the opportunity to work with an employer for up to 2 years, gaining experience of an industry that interests them, and being mentored by employees keen to help develop young people entering the work force. At Payara, we have 3 JIPs who have all been assigned mentors who are currently Degree Apprentices. The apprentices offer monthly mentoring sessions and will work with the JIP student during the work experience block. See what Olga, one of our JIP students has to say!
On Wednesday 12th February, Payara held a programming and coding skills workshop for a number of students at local high school, Dyson Perrins CofE Academy, Worcestershire ,UK.
Led by two of our Degree Apprentices, Cuba Stanley and Matt Gill, the Devoxx4Kids seminar provided a group of students aged 13-14 with the opportunity to expand their tech and electronics knowledge through a range of fun activities, including creative programming and coding music.
Although every Payaran is currently working from home in response to Coronavirus, the whole team is still buzzing from Payara Week, held on the stunning sub-tropical island of Madeira. While this is our fourth annual Payara Week, it’s our first time hosting the event outside England. Flying everyone out to Funchal, Madeira gave the whole Payara crew the opportunity for a warm, sunny break from late winter (though it felt more like home to our equatorial crewmember).