Fonts have many functionalities in the marketing world – the two most important ones being legibility and brand awareness. Your font’s main job is to deliver your clever messaging across to your audience in the most efficient way possible. Although to most people choosing fonts is not a big deal, there are people who have dedicated their lives to learning about how characters make us perceive information in ways that elicits different emotions based on their shape.
In today’s unsteady business environment, cash flow difficulties will become a common challenge for many small and large businesses. Even a very profitable business can face extreme cash flow problems.
There are several things that can improve company cash flow, which are detailed below:
What is Cash Flow?
Cash flow is the term used to describe the amount of available cash within a business. Tight cash flow usually means that there is not sufficient available cash to meet current financial obligations. Whereas a healthy cash flow means that there is sufficient available cash to meet current financial obligations.
Payara Services is governed by seven core values, designed to underpin everything we do. These are Community, Excellence, Growth, Openness, Initiative, Passion and Trust.
We chose to sponsor Team GB Kayaker Emma Witherford because she embodies these values. After renewing our support for 2020 – 2021, we decided to check in with Emma on how she has coped during the inevitable challenges and struggles of lockdown and the pandemic. We found that she is living our values more than ever before:
Conferences may be virtual this year, but that doesn’t mean there aren’t plenty of opportunities to improve your Java EE and Jakarta EE skills and continue to learn.
In fact, international conferences available on screen gives more opportunities to plug in wherever you are in the world. We’ve mapped them out onto their country of origin – but now, you can check into these global events from your office or bedroom.
We’d love for you to join us on Thursday the 22nd of October at 03:00 PM BST / 10.00 AM EST to get the latest on the Payara Platform Roadmap.
At Payara, we want to keep our audience updated at all times on our plans and the latest news as we develop the Payara Platform.
Funnel is so 2019!
If you’re familiar with the basics of marketing theory and marketing and sales terminology, you have surely heard of a ‘Funnel’ model – often referred to as a ‘Sales Funnel’. For many years, most businesses have built their strategies with a funnel model in mind. The good and bad news is – the funnel is no longer enough! It does not consider some crucial influencing powers that are gaining in strength – customer referrals and word of mouth. While a funnel model may have worked for us in the past, it does not include customers as a driving force for the business growth. That’s why the inbound marketing strategy brings in a new model called Flywheel.
At Payara Services, we care about culture and we care about our people. A lot.
As the Talent Acquisition Lead, that means I must pride myself on working hard to ensure we have a candidate journey that is fit for purpose and eliminates the one thing I dislike the most about the recruitment industry: assumption.
Today, Payara has announced an upcoming new product – Payara Cloud – The Next Generation of Cloud-Native Application Server.
Check out the Teaser Animation below & register your interest if you want to find out more!
Online content comes in a wide variety of formats involving text, graphics, video, and audio. Your “content” is the reason people visit your website, learn more about what you do or offer, and interact with you on social media platforms. Using different types of content is a good strategy to reach a larger audience online. Here are five types of online content and how they fit into your marketing plan:
The unplanned worldwide disruption of this year has proven more than ever the importance of a strong workplace culture. Businesses that were forced to shift suddenly from office-based work to a diaspora of homeworkers have had to rethink fundamental behaviours like collaboration, performance management, and tasking to name a few. The suddenness of this change, which for some organisations has bordered on radical, meant that management could not afford to prepare staff or “test the waters”. When businesses can no longer rely on tried-and-true tools and methodologies, the pre-existing values, interactions, and relationships that make up workplace culture become the lifeblood of success. Continue reading “Seizing the Moment: A Retrospect on Engagement during Radical Disruption”
In this article I’ll explore how complex business to business sales can get and how sales professionals can best support prospecting clients during their buyer journey. Continue reading “B2B Sales and the Importance of Being a Sense Maker”
Payara Services, Ltd prefers to use an inbound methodology for its marketing strategy. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they do not always want, inbound marketing forms connections they are looking for and solves problems they already have.
International parcel delivery service, DPD Ireland, has renewed its Payara Enterprise software and support agreement with Payara.
As Ireland’s largest dedicated parcel delivery company, DPD Ireland provides customers across Europe and beyond with a united delivery partner, offering a sortation capacity of up to 21,000 parcels per hour.
Having experienced problems with their existing GlassFish application server, the team at DPD Ireland sought an alternative platform that would provide quick reaction times along with solutions and support for critical applications.
Payara will be renewing its company sponsorship of Emma Witherford for 2020 – 2021, enabling her to carry on achieving in her sport at a time when it is most challenging. Continue reading “Sponsoring the Future Winners!”
From its latest release on the 16th June 2020, Payara separates its software into the Payara Platform Enterprise Edition and the Payara Platform Community Edition.
Its been a turbulent time so far this year for most businesses, and the latest Coronavirus pandemic has changed so much around the work environment that we are now talking about ‘the new normal’’ an environment created to slow down and reduce the transmission of this virus …… accepting change is going to be a necessity. Continue reading “Thinking of Returning to the workplace?”
Brand guidelines are your most important communication tool, both internally to your business and externally to your audience. Having established brand guidelines communicates to the public that you are serious about your brand. It is a great resource for your business to understand how to represent its brand across departments. Continue reading “How Brand Guidelines Build Brand Recognition”
An UK employee only Enterprise Management Incentive (EMI) scheme is an approved employee share scheme that is available to most trading companies, allowing employers to grant share options to key employee’s tax efficiently, as a reward for their efforts within the business and/or to retain and incentivise key staff.
Communication is key. We all know that tired axiom, but so much that goes wrong in a business can be boiled down to a failure to communicate. What’s more, during the current disruption, many businesses have made a dramatic shift from office-based teams to working from home, requiring enhanced or even overhauled communication strategies for a suddenly dispersed workforce. So, let’s revisit the purpose of communication and some tools that could level up any business’s communication infrastructure. Continue reading “Tools & Tips for Excellent Internal Communication”
The COVID-19 pandemic is currently having a profound effect on the world, and all industries are feeling the effects regardless of location, size, or type.
At Payara we are closely monitoring global developments and have implemented our Business Continuity Plan to help us, our customers and our community through this difficult time.