Payara Team’s Blog

Using the Flywheel Model – it’s All About Business Growth!

Funnel is so 2019!

If you’re familiar with the basics of marketing theory and marketing and sales terminology, you have surely heard of a ‘Funnel’ model – often referred to as a ‘Sales Funnel’. For many years, most businesses have built their strategies with a funnel model in mind. The good and bad news is – the funnel is no longer enough! It does not consider some crucial influencing powers that are gaining in strength – customer referrals and word of mouth. While a funnel model may have worked for us in the past, it does not include customers as a driving force for the business growth. That’s why the inbound marketing strategy brings in a new model called Flywheel.

Continue reading “Using the Flywheel Model – it’s All About Business Growth!”

5 Types of Online Content and How They Fit Into Your Marketing Plan

Online content comes in a wide variety of formats involving text, graphics, video, and audio. Your “content” is the reason people visit your website, learn more about what you do or offer, and interact with you on social media platforms. Using different types of content is a good strategy to reach a larger audience online. Here are five types of online content and how they fit into your marketing plan:

Continue reading “5 Types of Online Content and How They Fit Into Your Marketing Plan”

Seizing the Moment: A Retrospect on Engagement during Radical Disruption

The unplanned worldwide disruption of this year has proven more than ever the importance of a strong workplace culture. Businesses that were forced to shift suddenly from office-based work to a diaspora of homeworkers have had to rethink fundamental behaviours like collaboration, performance management, and tasking to name a few. The suddenness of this change, which for some organisations has bordered on radical, meant that management could not afford to prepare staff or “test the waters”. When businesses can no longer rely on tried-and-true tools and methodologies, the pre-existing values, interactions, and relationships that make up workplace culture become the lifeblood of success. Continue reading “Seizing the Moment: A Retrospect on Engagement during Radical Disruption”

Using an Inbound Marketing & Sales Methodology (to Generate Leads and Build Community)

Payara Services, Ltd prefers to use an inbound methodology for its marketing strategy.  Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they do not always want, inbound marketing forms connections they are looking for and solves problems they already have.

Continue reading “Using an Inbound Marketing & Sales Methodology (to Generate Leads and Build Community)”

DPD Ireland Extends Its Payara Enterprise Contract Eliminating Requirement for Additional IT Resource

International parcel delivery service, DPD Ireland, has renewed its Payara Enterprise software and support agreement with Payara.

As Ireland’s largest dedicated parcel delivery company, DPD Ireland provides customers across Europe and beyond with a united delivery partner, offering a sortation capacity of up to 21,000 parcels per hour.

Having experienced problems with their existing GlassFish application server, the team at DPD Ireland sought an alternative platform that would provide quick reaction times along with solutions and support for critical applications.

Continue reading “DPD Ireland Extends Its Payara Enterprise Contract Eliminating Requirement for Additional IT Resource”

How Brand Guidelines Build Brand Recognition

Brand guidelines are your most important communication tool, both internally to your business and externally to your audience. Having established brand guidelines communicates to the public that you are serious about your brand. It is a great resource for your business to understand how to represent its brand across departments. Continue reading “How Brand Guidelines Build Brand Recognition”

Tools & Tips for Excellent Internal Communication

Communication is key. We all know that tired axiom, but so much that goes wrong in a business can be boiled down to a failure to communicate. What’s more, during the current disruption, many businesses have made a dramatic shift from office-based teams to working from home, requiring enhanced or even overhauled communication strategies for a suddenly dispersed workforce. So, let’s revisit the purpose of communication and some tools that could level up any business’s communication infrastructure. Continue reading “Tools & Tips for Excellent Internal Communication”

Payara Works With Local Council to offer Junior Internship Placements (JIP)

Worcestershire County Council recognised that students needed to get a clearer understanding of the workplace and created the Junior Internship Program. It offers placements to students at local sixth form colleges the opportunity to work with an employer for up to 2 years, gaining experience of an industry that interests them, and being mentored by employees keen to help develop young people entering the work force. At Payara, we have 3 JIPs who have all been assigned mentors who are currently Degree Apprentices. The apprentices offer monthly mentoring sessions and will work with the JIP student during the work experience block. See what Olga, one of our JIP students has to say!

Continue reading “Payara Works With Local Council to offer Junior Internship Placements (JIP)”

Payara Hosts Coding Workshop at Local High School.

On Wednesday 12th February, Payara held a programming and coding skills workshop for a number of students at local high school, Dyson Perrins CofE Academy, Worcestershire ,UK.

Led by two of our Degree Apprentices, Cuba Stanley and Matt Gill, the Devoxx4Kids seminar provided a group of students aged 13-14 with the opportunity to expand their tech and electronics knowledge through a range of fun activities, including creative programming and coding music.

Continue reading “Payara Hosts Coding Workshop at Local High School.”

Payara Week 2020: Madeira, Portugal

Although every Payaran is currently working from home in response to Coronavirus, the whole team is still buzzing from Payara Week, held on the stunning sub-tropical island of Madeira. While this is our fourth annual Payara Week, it’s our first time hosting the event outside England. Flying everyone out to Funchal, Madeira gave the whole Payara crew the opportunity for a warm, sunny break from late winter (though it felt more like home to our equatorial crewmember).

Continue reading “Payara Week 2020: Madeira, Portugal”

Back to top