Hadar, our new Payara Engineering Manager, joined the team at the same time as Arie, Cheryl and Luis (read their previous Q+As). We onboarded 4 team members across 3 different countries/time zones in the space of one week.
It’s likely you haven’t heard of Permissionless Co-Marketing. It’s Marketing’s kindest secret weapon – and it’s everywhere!
“Permissionless Co-Marketing is aligning yourself with other brands by promoting them in your work.
The payoff? Earning goodwill and setting the foundation for potential collaboration.”
In this blog, Marketing Assistant Priya Khaira-Hanks looks at two separate aspects of how a tech company is likely to promote itself: PR & Marketing. What do they mean? What’s the difference? And how do they differ in the specific context of the Payara Platform? Continue reading “Marketing and PR: Making Sense of Complexity!”
More than half of marketing professionals rely on video marketing techniques (according to Hubspot) because… well, because they work! Plus, more than 50% of consumers prefer to watch video content over receiving emails, reading blog posts, or viewing marketing messages on social media – so why wouldn’t you want to communicate with your prospective customers in the way in which they prefer to receive the information?