Tag: marketing
Marketing and PR: Making Sense of Complexity!
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Topics: Fish Food
In this blog, Marketing Assistant Priya Khaira-Hanks looks at two separate aspects of how a tech company is likely to promote itself: PR & Marketing. What do they mean? What’s the difference? And how do they differ in the specific context of the Payara Platform? Continue reading “Marketing and PR: Making Sense of Complexity!”
Video Storytelling for Business Marketing
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Topics: Fish FoodLeave a Comment on Video Storytelling for Business Marketing
More than half of marketing professionals rely on video marketing techniques (according to Hubspot) because… well, because they work! Plus, more than 50% of consumers prefer to watch video content over receiving emails, reading blog posts, or viewing marketing messages on social media – so why wouldn’t you want to communicate with your prospective customers in the way in which they prefer to receive the information?
Continue reading “Video Storytelling for Business Marketing”