Tag: marketing

Meet Hadar: Our New Engineering Manager

Hadar, our new Payara Engineering Manager, joined the team at the same time as ArieCheryl and Luis (read their previous Q+As). We onboarded 4 team members across 3 different countries/time zones in the space of one week.

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Permissionless Co-Marketing: When One of Us Shines, We All Shine!

It’s likely you haven’t heard of Permissionless Co-Marketing. It’s Marketing’s kindest secret weapon – and it’s everywhere!  

Amanda Natividad, VP of Marketing for SparkToro, sums it up in her excellent Twitter thread 

“Permissionless Co-Marketing is aligning yourself with other brands by promoting them in your work.  

The payoff? Earning goodwill and setting the foundation for potential collaboration.” 

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Video Storytelling for Business Marketing

More than half of marketing professionals rely on video marketing techniques (according to Hubspot) because… well, because they work! Plus, more than 50% of consumers prefer to watch video content over receiving emails, reading blog posts, or viewing marketing messages on social media – so why wouldn’t you want to communicate with your prospective customers in the way in which they prefer to receive the information?

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