Tag: marketing
Meet Hadar: Our New Engineering Manager
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Topics: Fish Food, Giving Back, News & Events
Permissionless Co-Marketing: When One of Us Shines, We All Shine!
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Topics: Fish Food
It’s likely you haven’t heard of Permissionless Co-Marketing. It’s Marketing’s kindest secret weapon – and it’s everywhere!
Amanda Natividad, VP of Marketing for SparkToro, sums it up in her excellent Twitter thread:
“Permissionless Co-Marketing is aligning yourself with other brands by promoting them in your work.
The payoff? Earning goodwill and setting the foundation for potential collaboration.”
Continue reading “Permissionless Co-Marketing: When One of Us Shines, We All Shine!”
Marketing and PR: Making Sense of Complexity!
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Topics: Fish Food
In this blog, Marketing Assistant Priya Khaira-Hanks looks at two separate aspects of how a tech company is likely to promote itself: PR & Marketing. What do they mean? What’s the difference? And how do they differ in the specific context of the Payara Platform? Continue reading “Marketing and PR: Making Sense of Complexity!”
Video Storytelling for Business Marketing
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Topics: Fish FoodLeave a Comment on Video Storytelling for Business Marketing
More than half of marketing professionals rely on video marketing techniques (according to Hubspot) because… well, because they work! Plus, more than 50% of consumers prefer to watch video content over receiving emails, reading blog posts, or viewing marketing messages on social media – so why wouldn’t you want to communicate with your prospective customers in the way in which they prefer to receive the information?
Continue reading “Video Storytelling for Business Marketing”