Payara Team’s Blog

Payara & the Eclipse Foundation

The Eclipse Foundation provides an environment for Open Source collaboration and innovation. It is home to more than 375 projects – including runtimes, tools and frameworks. Oracle donated Java EE and related GlassFish technologies to the Eclipse Foundation in 2017. With Payara Platform based on the former Oracle GlassFish Server software, our Founder and Technical Director Steve Millidge knew it made sense to join the Foundation to advance Jakarta EE, the successor to Java EE.

This case study, created by the Eclipse Foundation with our input, provides more details on our membership and how it advances our work – largely in Steve’s own words.

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What’s the Big Deal About Fonts?

Fonts have many functionalities in the marketing world – the two most important ones being legibility and brand awareness. Your font’s main job is to deliver your clever messaging across to your audience in the most efficient way possible. Although to most people choosing fonts is not a big deal, there are people who have dedicated their lives to learning about how characters make us perceive information in ways that elicits different emotions based on their shape.

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How to Improve the Company Cash Flow

In today’s unsteady business environment, cash flow difficulties will become a common challenge for many small and large businesses. Even a very profitable business can face extreme cash flow problems.

There are several things that can improve company cash flow, which are detailed below:

What is Cash Flow? 

Cash flow is the term used to describe the amount of available cash within a business. Tight cash flow usually means that there is not sufficient available cash to meet current financial obligations. Whereas a healthy cash flow means that there is sufficient available cash to meet current financial obligations.

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Our Sponsored Kayaker during Covid-19

Payara Services is governed by seven core values, designed to underpin everything we do. These are Community, Excellence, Growth, Openness, Initiative, Passion and Trust.

We chose to sponsor Team GB Kayaker Emma Witherford because she embodies these values. After renewing our support for 2020 – 2021, we decided to check in with Emma on how she has coped during the inevitable challenges and struggles of lockdown and the pandemic. We found that she is living our values more than ever before:

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Payara Team at Conferences This Fall

Conferences may be virtual this year, but that doesn’t mean there aren’t plenty of opportunities to improve your Java EE and Jakarta EE skills and continue to learn. 

In fact, international conferences available on screen gives more opportunities to plug in wherever you are in the world. We’ve mapped them out onto their country of origin – but now, you can check into these global events from your office or bedroom. 

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Using the Flywheel Model

Funnel is so 2019!

If you’re familiar with the basics of marketing theory and marketing and sales terminology, you have surely heard of a ‘Funnel’ model – often referred to as a ‘Sales Funnel’. For many years, most businesses have built their strategies with a funnel model in mind. The good and bad news is – the funnel is no longer enough! It does not consider some crucial influencing powers that are gaining in strength – customer referrals and word of mouth. While a funnel model may have worked for us in the past, it does not include customers as a driving force for the business growth. That’s why the inbound marketing strategy brings in a new model called Flywheel.

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5 Types of Online Content

Online content comes in a wide variety of formats involving text, graphics, video, and audio. Your “content” is the reason people visit your website, learn more about what you do or offer, and interact with you on social media platforms. Using different types of content is a good strategy to reach a larger audience online. Here are five types of online content and how they fit into your marketing plan:

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Seizing the Moment: Engagement during Disruption

The unplanned worldwide disruption of this year has proven more than ever the importance of a strong workplace culture. Businesses that were forced to shift suddenly from office-based work to a diaspora of homeworkers have had to rethink fundamental behaviours like collaboration, performance management, and tasking to name a few. The suddenness of this change, which for some organisations has bordered on radical, meant that management could not afford to prepare staff or “test the waters”. When businesses can no longer rely on tried-and-true tools and methodologies, the pre-existing values, interactions, and relationships that make up workplace culture become the lifeblood of success. Continue reading “Seizing the Moment: Engagement during Disruption”

Using an Inbound Marketing & Sales Methodology

Payara Services, Ltd prefers to use an inbound methodology for its marketing strategy.  Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they do not always want, inbound marketing forms connections they are looking for and solves problems they already have.

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DPD Ireland Extends Payara Enterprise Contract

International parcel delivery service, DPD Ireland, has renewed its Payara Enterprise software and support agreement with Payara.

As Ireland’s largest dedicated parcel delivery company, DPD Ireland provides customers across Europe and beyond with a united delivery partner, offering a sortation capacity of up to 21,000 parcels per hour.

Having experienced problems with their existing GlassFish application server, the team at DPD Ireland sought an alternative platform that would provide quick reaction times along with solutions and support for critical applications.

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How Brand Guidelines Build Brand Recognition

Brand guidelines are your most important communication tool, both internally to your business and externally to your audience. Having established brand guidelines communicates to the public that you are serious about your brand. It is a great resource for your business to understand how to represent its brand across departments. Continue reading “How Brand Guidelines Build Brand Recognition”

Tips for Internal Communication

Communication is key. We all know that tired axiom, but so much that goes wrong in a business can be boiled down to a failure to communicate. What’s more, during the current disruption, many businesses have made a dramatic shift from office-based teams to working from home, requiring enhanced or even overhauled communication strategies for a suddenly dispersed workforce. So, let’s revisit the purpose of communication and some tools that could level up any business’s communication infrastructure. Continue reading “Tips for Internal Communication”

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